{"title":"LACE","description":"\u003cp\u003eDiscover the charm of the LACE collection at ITS MAY. Designed for those who appreciate timeless style and feminine detailing, this curated selection captures the delicate beauty and intricate textures that lace brings to modern fashion.\u003c\/p\u003e\n\n\u003cp\u003eExplore elegant silhouettes, romantic fabrics, and versatile styles that elevate every wardrobe. The LACE collection is perfect for creating standout looks—whether you’re dressing up for a special occasion or adding a touch of sophistication to your everyday rotation. Browse to find statement pieces, fresh inspiration, and refined favorites all in one place.\u003c\/p\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eIntroduction to Lace Collection\u003c\/h2\u003e\n  \u003ch3\u003eOverview of Lace Styles and Uses\u003c\/h3\u003e\n  \u003cp\u003eDiscover the timeless charm of lace in our curated collection. Lace is celebrated for its intricate patterns and delicate textures, bringing a touch of elegance to any wardrobe. This versatile fabric effortlessly transitions from casual daywear to statement evening looks.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003ePerfect for layering or wearing solo\u003c\/li\u003e\n    \u003cli\u003eIdeal for both everyday outfits and special occasions\u003c\/li\u003e\n    \u003cli\u003ePairs well with denim, tailored pants, or layered under lightweight jackets\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWhat Makes Our Lace Collection Unique\u003c\/h3\u003e\n  \u003cp\u003eAt ITS MAY, our Lace Collection is designed with a focus on contemporary styles and mindful production practices. Each piece is created in limited quantities to align with demand, helping reduce waste and prioritize sustainable choices.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eDemand-driven, small-batch production\u003c\/li\u003e\n    \u003cli\u003eEmphasis on ethical sourcing and innovative design\u003c\/li\u003e\n    \u003cli\u003eStyles crafted for versatility and lasting wardrobe appeal\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eKey Benefits of Our Lace Products\u003c\/h2\u003e\n\n  \u003ch3\u003eElegant Design Enhances Any Project\u003c\/h3\u003e\n  \u003cp\u003eOur lace collection stands out with intricate patterns and refined textures. The delicate details bring a touch of elevated style to any outfit or design vision.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eFeatures classic and modern lace patterns\u003c\/li\u003e\n    \u003cli\u003eAdds instant sophistication to apparel and accessories\u003c\/li\u003e\n    \u003cli\u003ePerfect for creating standout looks\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eVersatile Applications for Fashion and Décor\u003c\/h3\u003e\n  \u003cp\u003eITS MAY lace products are designed for adaptable styling, offering seamless integration into a range of projects. This versatility makes lace an essential element for both fashion and décor inspiration.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eIdeal for dresses, tops, and layering pieces\u003c\/li\u003e\n    \u003cli\u003eEnhances home accents such as curtains or table linens\u003c\/li\u003e\n    \u003cli\u003eWorks beautifully for both everyday and special occasions\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eDurable and High-Quality Craftsmanship\u003c\/h3\u003e\n  \u003cp\u003eEach lace piece is produced with precision and attention to detail, following our commitment to demand-driven and sustainable practices. The result is lace that combines style and functionality for lasting use.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eCarefully crafted in small, selective production runs\u003c\/li\u003e\n    \u003cli\u003ePremium materials align with our focus on minimizing waste\u003c\/li\u003e\n    \u003cli\u003eDesigned to support both comfort and longevity\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eFeatures and Highlights of Our Lace Selection\u003c\/h2\u003e\n  \n  \u003ch3\u003eVariety of Patterns and Colors Available\u003c\/h3\u003e\n  \u003cp\u003eExplore lace in a broad range of patterns—from delicate florals to bold geometrics. Our collection features classic hues as well as modern color choices, making it easy to find a style that fits your personal aesthetic or project needs.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eTimeless floral designs\u003c\/li\u003e\n    \u003cli\u003eEye-catching geometric patterns\u003c\/li\u003e\n    \u003cli\u003eClassic and seasonal color options\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eDifferent Lace Types: Embroidered, Chantilly, and More\u003c\/h3\u003e\n  \u003cp\u003eDiscover a curated selection of lace types, each offering unique textures and design appeal. Whether you’re searching for intricate embroidery or the refined elegance of Chantilly lace, this collection highlights a variety of finishes for every occasion.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eEmbroidered lace with detailed motifs\u003c\/li\u003e\n    \u003cli\u003eLightweight and airy Chantilly lace\u003c\/li\u003e\n    \u003cli\u003eDiverse textures to inspire your look\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eCustomizable Lengths and Widths for Your Needs\u003c\/h3\u003e\n  \u003cp\u003eThe selection offers lace in customizable lengths and widths, giving you flexibility for every project or styling preference. Choose exactly what you need to match your vision.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eFlexible length options for small or large projects\u003c\/li\u003e\n    \u003cli\u003eVarious widths to suit decorative details or statement pieces\u003c\/li\u003e\n    \u003cli\u003eEasy to mix and match for layered looks\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eCommon Uses and Applications of Lace\u003c\/h2\u003e\n\n  \u003ch3\u003eIdeal for Bridal Wear and Special Occasions\u003c\/h3\u003e\n  \u003cp\u003eLace is a timeless choice for bridal gowns, veils, and accessories. Its intricate patterns add elegance and romance to wedding ensembles and formal attire. Many special occasions feature lace details for a refined and classic look.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eBridal gowns and veils\u003c\/li\u003e\n    \u003cli\u003eEvening dresses and cocktail outfits\u003c\/li\u003e\n    \u003cli\u003eAccessories, such as shawls, gloves, or hairpieces\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003ePerfect for Home Décor and Craft Projects\u003c\/h3\u003e\n  \u003cp\u003eLace brings a sophisticated touch to home décor and DIY crafts. Its delicate texture enhances a range of creative projects, from upcycled décor accents to handmade gifts.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eTable runners, placemats, and curtains\u003c\/li\u003e\n    \u003cli\u003ePillow covers and bedding accents\u003c\/li\u003e\n    \u003cli\u003eCraft embellishments and art projects\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eAdds a Delicate Touch to Everyday Fashion\u003c\/h3\u003e\n  \u003cp\u003eLace is a versatile addition to casual and everyday fashion. Lightweight lace details can elevate tops, skirts, or accessories for a fresh, stylish look.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eLace-trimmed tops and blouses\u003c\/li\u003e\n    \u003cli\u003eLayered skirts and dresses\u003c\/li\u003e\n    \u003cli\u003eAccessories including scarves, socks, and handbags\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eQuality and Materials in Our Lace Collection\u003c\/h2\u003e\n  \n  \u003ch3\u003eSoft, Comfortable Fabrics for Wearability\u003c\/h3\u003e\n  \u003cp\u003eThe Lace Collection from ITS MAY is thoughtfully curated with an emphasis on wearability. Each piece is crafted using fabrics selected for their soft feel and lightweight comfort.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eGentle on the skin for everyday ease\u003c\/li\u003e\n    \u003cli\u003eBreathable materials ideal for layering\u003c\/li\u003e\n    \u003cli\u003eDesigned for natural movement and flexibility\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eAttention to Detail in Every Stitch\u003c\/h3\u003e\n  \u003cp\u003eEvery item in the Lace Collection undergoes precise craftsmanship. Fine stitching and deliberate design choices bring out the delicate textures and feminine appeal.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eIntricate lace patterns for a refined look\u003c\/li\u003e\n    \u003cli\u003eConsistent seams and finishing touches\u003c\/li\u003e\n    \u003cli\u003eCarefully chosen design elements highlight lace’s unique charm\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eLong-Lasting Materials Resistant to Wear\u003c\/h3\u003e\n  \u003cp\u003eITS MAY selects lace and base fabrics with durability in mind. Each material is chosen to resist wear so your pieces stay beautiful with repeated wear and care.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eSturdy fabric construction for lasting shape\u003c\/li\u003e\n    \u003cli\u003eLace designed to retain color and texture over time\u003c\/li\u003e\n    \u003cli\u003eCreated to be wardrobe staples season after season\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eWhy Choose Our Lace Collection\u003c\/h2\u003e\n  \n  \u003ch3\u003eTrusted Quality at Competitive Prices\u003c\/h3\u003e\n  \u003cp\u003eITS MAY introduces a lace collection designed for style and value. Enjoy thoughtfully crafted women’s apparel made through a demand-driven approach that helps reduce waste and supports ethical production.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eCompetitive, direct-to-consumer pricing without retail markups\u003c\/li\u003e\n    \u003cli\u003eSustainable production using leftover fabric from previous runs\u003c\/li\u003e\n    \u003cli\u003eCarefully selected partner factories focused on skilled workmanship\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eWide Range of Styles to Suit Every Taste\u003c\/h3\u003e\n  \u003cp\u003eDiscover versatility in every piece. The LACE collection is curated to reflect trending looks you’ll love season to season, with options tailored to your evolving wardrobe.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eModern and timeless lace designs suited for any occasion\u003c\/li\u003e\n    \u003cli\u003eExclusive, limited-edition styles released in small production runs\u003c\/li\u003e\n    \u003cli\u003eA focus on silhouettes and details that highlight individuality\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eEasy Ordering and Fast Shipping Options\u003c\/h3\u003e\n  \u003cp\u003eSeamless shopping meets fast delivery. Shop the LACE collection online and enjoy a smooth purchase experience from start to finish.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eSimple, secure checkout process accepted by major payment methods\u003c\/li\u003e\n    \u003cli\u003eTrackable shipping options with delivery in 1-3 business days\u003c\/li\u003e\n    \u003cli\u003eResponsive customer support and an easy return portal if needed\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eShop Our Lace Collection Today\u003c\/h2\u003e\n  \u003ch3\u003eBrowse by Type, Color, or Use\u003c\/h3\u003e\n  \u003cp\u003eDiscover endless ways to style lace with our curated collection. Whether you're drawn to classic neutrals or statement colors, our selection makes it easy to find the perfect piece for every occasion.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eShop lace tops, skirts, and dresses for effortless versatility\u003c\/li\u003e\n    \u003cli\u003eChoose from a variety of fabrics and finishes for any season\u003c\/li\u003e\n    \u003cli\u003eFind pieces designed for day-to-night styling and layering\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eExclusive Offers and Bulk Discounts\u003c\/h3\u003e\n  \u003cp\u003eEnjoy exclusive savings every time you shop the LACE collection. Unlock special deals when you purchase multiple pieces or take advantage of seasonal promo codes featured on our site.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eWatch for limited-time discounts and bundle pricing\u003c\/li\u003e\n    \u003cli\u003eSign up for updates on flash deals and exclusive offers\u003c\/li\u003e\n    \u003cli\u003eApply promo codes at checkout for instant savings\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eSimple Returns and Customer Support\u003c\/h3\u003e\n  \u003cp\u003eShop the LACE collection with confidence. If you're not completely satisfied, take advantage of our hassle-free returns and responsive customer support team.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eEasy online return process with clear step-by-step guidance\u003c\/li\u003e\n    \u003cli\u003eCustomer inquiries answered within 48 hours\u003c\/li\u003e\n    \u003cli\u003eDedicated support for order questions, shipping, and more\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003ch2\u003eDiscover What’s Next in Lace\u003c\/h2\u003e\n\u003cp\u003eOur Lace collection is designed for the modern wardrobe—timeless style, unique textures, and effortless charm inspired by the details you love. Stay tuned as we prepare to introduce new arrivals that capture everything you expect from ITS MAY: fashion-forward pieces, made with care and attention to sustainability. Don't miss your chance to elevate your style with must-have lace essentials soon to drop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBe the first to know—sign up now and get ready to shop the Lace collection as soon as it launches!\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"florence-lace-skirt-hvid","title":"Florence Lace Skirt - White","description":"\u003ch2\u003eFlorence Lace Skirt in White\u003c\/h2\u003e\n\u003cp\u003eFlorence Lace Skirt in White is a piece from ITS MAY designed for those soft, feminine days where the silhouette does the talking. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: with a knit and ankle boots\u003c\/li\u003e\n  \u003cli\u003eevening: with a fitted top and pumps\u003c\/li\u003e\n  \u003cli\u003esummer: with a tank and sandals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, flowing fabric chosen for a feminine fall.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle machine wash at 30°C\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eHang to dry\u003c\/li\u003e\n  \u003cli\u003eIron on low heat if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eFlorence Lace Skirt is feminine fit. Order your usual size. If you're between two sizes, we recommend sizing up for a better fall.\u003c\/p\u003e\n\u003ch3\u003eHow long is the skirt?\u003c\/h3\u003e\n\u003cp\u003eLength is measured from waistband to hem in centimeters. Check the product page for the exact measurement.\u003c\/p\u003e\n\u003ch3\u003eHow do I wash it?\u003c\/h3\u003e\n\u003cp\u003eGentle machine wash at 30°C and hang to dry. Avoid tumble dry to preserve the shape.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/skirts\"\u003eall skirts\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"XS\/S","offer_id":48949498315074,"sku":"may-199812-women-white-S\/XS","price":349.0,"currency_code":"DKK","in_stock":false},{"title":"M\/L","offer_id":48949498347842,"sku":"may-199812-women-white-M\/L","price":349.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/Cropped_11.jpg?v=1738312516"},{"product_id":"florence-lace-skirt-sort","title":"Florence Lace Skirt - Black","description":"\u003ch2\u003eFlorence Lace Skirt in Black\u003c\/h2\u003e\n\u003cp\u003eFlorence Lace Skirt in Black is a piece from ITS MAY designed for those soft, feminine days where the silhouette does the talking. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: with a knit and ankle boots\u003c\/li\u003e\n  \u003cli\u003eevening: with a fitted top and pumps\u003c\/li\u003e\n  \u003cli\u003esummer: with a tank and sandals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, flowing fabric chosen for a feminine fall.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle machine wash at 30°C\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eHang to dry\u003c\/li\u003e\n  \u003cli\u003eIron on low heat if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eFlorence Lace Skirt is feminine fit. Order your usual size. If you're between two sizes, we recommend sizing up for a better fall.\u003c\/p\u003e\n\u003ch3\u003eHow long is the skirt?\u003c\/h3\u003e\n\u003cp\u003eLength is measured from waistband to hem in centimeters. Check the product page for the exact measurement.\u003c\/p\u003e\n\u003ch3\u003eHow do I wash it?\u003c\/h3\u003e\n\u003cp\u003eGentle machine wash at 30°C and hang to dry. Avoid tumble dry to preserve the shape.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/skirts\"\u003eall skirts\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"XS\/S","offer_id":48949498741058,"sku":"may-199812-women-black-S\/XS","price":349.0,"currency_code":"DKK","in_stock":true},{"title":"M\/L","offer_id":48949498773826,"sku":"may-199812-women-black-M\/L","price":349.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/Untitleddesign-2025-07-07T154812.503.png?v=1753360017"},{"product_id":"florence-lace-top-hvid","title":"Florence Lace Top - White","description":"\u003ch2\u003eFlorence Lace Top in White\u003c\/h2\u003e\n\u003cp\u003eFlorence Lace Top in White is a piece from ITS MAY designed for those layered, effortless looks that move with you all day. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: tucked into high-waist denim\u003c\/li\u003e\n  \u003cli\u003eevening: over a slip skirt with sandals\u003c\/li\u003e\n  \u003cli\u003eoffice: layered under a blazer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, flowing fabric chosen for a feminine, lookbook-ready feel.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle machine wash at 30°C, turn inside out\u003c\/li\u003e\n  \u003cli\u003eWash with similar colors\u003c\/li\u003e\n  \u003cli\u003eHang to dry\u003c\/li\u003e\n  \u003cli\u003eIron on low heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eFlorence Lace Top is feminine fit. Order your usual size for a clean silhouette.\u003c\/p\u003e\n\u003ch3\u003eIs it sheer?\u003c\/h3\u003e\n\u003cp\u003eSome of our lighter pieces are slightly sheer. Check the product page for specific transparency notes if relevant.\u003c\/p\u003e\n\u003ch3\u003eHow do I wash it?\u003c\/h3\u003e\n\u003cp\u003eGentle machine wash at 30°C, turn inside out. Avoid tumble dry to keep the shape.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/tops\"\u003eall tops\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"XS\/S","offer_id":48949498839362,"sku":"may-199813-women-white-XS\/S","price":349.0,"currency_code":"DKK","in_stock":true},{"title":"M\/L","offer_id":48949498872130,"sku":"may-199813-women-white-M\/L","price":349.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/Cropped_38.jpg?v=1724309004"},{"product_id":"florence-lace-top-sort","title":"Florence Lace Top - Black","description":"\u003ch2\u003eFlorence Lace Top in Black\u003c\/h2\u003e\n\u003cp\u003eFlorence Lace Top in Black is a piece from ITS MAY designed for those layered, effortless looks that move with you all day. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: tucked into high-waist denim\u003c\/li\u003e\n  \u003cli\u003eevening: over a slip skirt with sandals\u003c\/li\u003e\n  \u003cli\u003eoffice: layered under a blazer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, flowing fabric chosen for a feminine, lookbook-ready feel.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle machine wash at 30°C, turn inside out\u003c\/li\u003e\n  \u003cli\u003eWash with similar colors\u003c\/li\u003e\n  \u003cli\u003eHang to dry\u003c\/li\u003e\n  \u003cli\u003eIron on low heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eFlorence Lace Top is feminine fit. Order your usual size for a clean silhouette.\u003c\/p\u003e\n\u003ch3\u003eIs it sheer?\u003c\/h3\u003e\n\u003cp\u003eSome of our lighter pieces are slightly sheer. Check the product page for specific transparency notes if relevant.\u003c\/p\u003e\n\u003ch3\u003eHow do I wash it?\u003c\/h3\u003e\n\u003cp\u003eGentle machine wash at 30°C, turn inside out. Avoid tumble dry to keep the shape.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/tops\"\u003eall tops\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"XS\/S","offer_id":48949498970434,"sku":"may-199813-women-black-XS\/S","price":349.0,"currency_code":"DKK","in_stock":true},{"title":"M\/L","offer_id":48949499003202,"sku":"may-199813-women-black-M\/L","price":349.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/126_637b10fc-eeb4-4b43-af7d-839320e2831c.png?v=1752754959"},{"product_id":"florence-lace-dress-hvid","title":"Florence Lace Dress - White","description":"\u003ch2\u003eFlorence Lace Dress in White\u003c\/h2\u003e\n\u003cp\u003eFlorence Lace Dress in White is a piece from ITS MAY designed for those effortless days when you want to feel like the softest, most romantic version of yourself. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: with sneakers and a denim jacket\u003c\/li\u003e\n  \u003cli\u003eevening: with strappy heels and gold jewelry\u003c\/li\u003e\n  \u003cli\u003esummer: alone with sandals and a sun hat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, lightweight fabric chosen for an easy, all-day feel.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle machine wash at 30°C, turn inside out\u003c\/li\u003e\n  \u003cli\u003eWash with similar colors\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eHang to dry, do not tumble dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eFlorence Lace Dress runs true to size. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\u003ch3\u003eWhat size is the model wearing?\u003c\/h3\u003e\n\u003cp\u003eMost of our pieces are styled on a 178 cm tall model wearing a size S. Refer to the product page for the model's specific size.\u003c\/p\u003e\n\u003ch3\u003eHow do I wash it?\u003c\/h3\u003e\n\u003cp\u003eGentle machine wash at 30°C, turn inside out. Hang to dry. Do not tumble dry to preserve the shape.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/dresses\"\u003eall dresses\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"XS\/S","offer_id":48949499298114,"sku":"may-199814-women-white-XS\/S","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"M\/L","offer_id":48949499330882,"sku":"may-199814-women-white-M\/L","price":399.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/15_ac2343b9-1a2a-41b3-8274-1b0f2635c497.png?v=1781594965"},{"product_id":"florence-lace-dress-sort","title":"Florence Lace Dress - Black","description":"\u003ch2\u003eFlorence Lace Dress in Black\u003c\/h2\u003e\n\u003cp\u003eFlorence Lace Dress in Black is a piece from ITS MAY designed for those effortless days when you want to feel like the softest, most romantic version of yourself. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: with sneakers and a denim jacket\u003c\/li\u003e\n  \u003cli\u003eevening: with strappy heels and gold jewelry\u003c\/li\u003e\n  \u003cli\u003esummer: alone with sandals and a sun hat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, lightweight fabric chosen for an easy, all-day feel.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle machine wash at 30°C, turn inside out\u003c\/li\u003e\n  \u003cli\u003eWash with similar colors\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eHang to dry, do not tumble dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eFlorence Lace Dress runs true to size. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\u003ch3\u003eWhat size is the model wearing?\u003c\/h3\u003e\n\u003cp\u003eMost of our pieces are styled on a 178 cm tall model wearing a size S. Refer to the product page for the model's specific size.\u003c\/p\u003e\n\u003ch3\u003eHow do I wash it?\u003c\/h3\u003e\n\u003cp\u003eGentle machine wash at 30°C, turn inside out. Hang to dry. Do not tumble dry to preserve the shape.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/dresses\"\u003eall dresses\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"XS\/S","offer_id":48949499593026,"sku":"may-199814-women-black-XS\/S","price":399.0,"currency_code":"DKK","in_stock":false},{"title":"M\/L","offer_id":48949499625794,"sku":"may-199814-women-black-M\/L","price":399.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/Cropped_2_-kopi2_8e87f7bb-2bc1-4a5e-9d22-896a079ca797.jpg?v=1719163110"},{"product_id":"florence-lace-dress-roed","title":"Florence Lace Dress - Red","description":"\u003ch2\u003eFlorence Lace Dress in Red\u003c\/h2\u003e\n\u003cp\u003eFlorence Lace Dress in Red is a piece from ITS MAY designed for those effortless days when you want to feel like the softest, most romantic version of yourself. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: with sneakers and a denim jacket\u003c\/li\u003e\n  \u003cli\u003eevening: with strappy heels and gold jewelry\u003c\/li\u003e\n  \u003cli\u003esummer: alone with sandals and a sun hat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, lightweight fabric chosen for an easy, all-day feel.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle machine wash at 30°C, turn inside out\u003c\/li\u003e\n  \u003cli\u003eWash with similar colors\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eHang to dry, do not tumble dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eFlorence Lace Dress runs true to size. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\u003ch3\u003eWhat size is the model wearing?\u003c\/h3\u003e\n\u003cp\u003eMost of our pieces are styled on a 178 cm tall model wearing a size S. Refer to the product page for the model's specific size.\u003c\/p\u003e\n\u003ch3\u003eHow do I wash it?\u003c\/h3\u003e\n\u003cp\u003eGentle machine wash at 30°C, turn inside out. Hang to dry. Do not tumble dry to preserve the shape.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/dresses\"\u003eall dresses\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"XS\/S","offer_id":48949499887938,"sku":"may-199814-women-red-XS\/S","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"M\/L","offer_id":48949499920706,"sku":"may-199814-women-red-M\/L","price":399.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/Cropped_24_5945c2fa-b9fc-4d77-8260-0f877ec8eba9.jpg?v=1753359433"},{"product_id":"florence-lace-skirt-roed","title":"Florence Lace Skirt - Red","description":"\u003ch2\u003eFlorence Lace Skirt in Red\u003c\/h2\u003e\n\u003cp\u003eFlorence Lace Skirt in Red is a piece from ITS MAY designed for those soft, feminine days where the silhouette does the talking. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: with a knit and ankle boots\u003c\/li\u003e\n  \u003cli\u003eevening: with a fitted top and pumps\u003c\/li\u003e\n  \u003cli\u003esummer: with a tank and sandals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, flowing fabric chosen for a feminine fall.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle machine wash at 30°C\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eHang to dry\u003c\/li\u003e\n  \u003cli\u003eIron on low heat if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eFlorence Lace Skirt is feminine fit. Order your usual size. If you're between two sizes, we recommend sizing up for a better fall.\u003c\/p\u003e\n\u003ch3\u003eHow long is the skirt?\u003c\/h3\u003e\n\u003cp\u003eLength is measured from waistband to hem in centimeters. Check the product page for the exact measurement.\u003c\/p\u003e\n\u003ch3\u003eHow do I wash it?\u003c\/h3\u003e\n\u003cp\u003eGentle machine wash at 30°C and hang to dry. Avoid tumble dry to preserve the shape.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/skirts\"\u003eall skirts\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"XS\/S","offer_id":48949501722946,"sku":"may-199817-women-red-XS\/S","price":349.0,"currency_code":"DKK","in_stock":true},{"title":"M\/L","offer_id":48949501755714,"sku":"may-199817-women-red-M\/L","price":349.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/IMG_5608_a7fb9446-6c9c-4f4b-b8fe-bde80c3a43af.heic?v=1762847393"}],"url":"https:\/\/checkout.itsmay.dk\/collections\/lace.oembed","provider":"ITS MAY","version":"1.0","type":"link"}